Issue No 156 February 2006

City and country guides

MarketNewZealand.com has been created by New Zealand Trade and Enterprise with the aim of “connecting international buyers with New Zealand’s leading exporters”. In the ‘Exporter information and services’ section of the site they provide useful country and economy profiles as well as city guides for New Zealand’s main export markets.

The country guides include such information as key economic indicators, top ten imports and exports, New Zealand’s top ten exports to the country, a brief country overview, and a description of the current political situation. The guides also offer suggestions for sector opportunities. They give details on regulatory issues, cultural information relevant to conducting business, visa requirements, contacts, and other useful websites.

The city guides provide information on places to stay, things to avoid, things to do, as well as comprehensive information on what you would need to know to begin conducting business in the city including; contact details for the NZTE office, transport information, communication, money and banking, useful phrases, and tips for conducting business.

This is a resource full of valuable market intelligence. The guides give practical ‘entry level’ information that could unlock foreign markets to Christchurch’s own dynamic business enterprises.